In pursuit of growth and production will constitute huge pressure to the enterprise and the society, causing over production and personal excessive burden;Hence, in order to make the high production have exit have to make a person can high consumption.And from high production to of high consumption, from the having to pass to stimulate and take a person continuously need conduct and actions lie with lever, let people think and believe they really continuously product that need to be been produced constantly and continuously, and adopt of consume behavior variously;By so doing, people participated maintenance enterprise and total social high production with high consumption of operation process.
And at the time of participating this process, people's need is stimulated to be molded.People express their needs according to the attempt of enterprise or product manufacturer, by so doing, people's living content is on a certain degree rule of, control of, and this that is to say person of living is absorbed Na into capitalism to produce a consumer market circularly in, person rule of need's being considered as is the content that oneself lives, interpersonal of living the compartment disappeared, tending to turn in the integral whole, the person's life becomes monotonous, lifetime possibility is pursuing to buy a house, buy car and still lend money to finish walking in the process of pure loan;And at enterprise the strong power of the manufacturer promote sales advertisement under, people will find oneself impressively 1 to have already planted into so-called popular of unrest in, pursue so-called of popular regard as living of the content and the meaning.The person is immersed in highly produce the so-called material of the high consumption enjoy the process, paying of the price is a person of corpus lose, the person lives in to be designed to be managed to be manipulated of under condition, but the person is gladly endure hardships.If say this is a HAPPINESS ,This is 1 kind to lose corpus happiness .
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